|Burton won four straight years at New Hampshire, 1997-2000|
No. 31 Cheerios Chevrolet SS
This Weekend’s No. 31 Cheerios Chevrolet at New Hampshire Motor Speedway … Jeff Burton will race chassis No. 421 from the Richard Childress Racing NASCAR Sprint Cup Series stable this weekend at New Hampshire Motor Speedway. This No. 31 Chevrolet was utilized earlier this season at Martinsville Speedway in March, New Hampshire in July and earlier this month at Richmond International Raceway.
Career New Hampshire Stats … This race marks Burton’s 38th start in “The Granite State” and 683rd-career Sprint Cup Series entry. He has amassed four wins, nine top-five and 14 top-10 finishes at the 1.058-mile facility and led 783 laps.
Mr. New Hampshire … Burton is no stranger to Victory Lane at New Hampshire Motor Speedway, bringing home race-winning trophies in four-consecutive seasons (1997, 1998, 1999 and 2000). During his memorable victory in the 2000 event, the South Boston, Va. native paced the field for all 300 circuits, marking the last time a Sprint Cup Series driver led 100 percent of the laps completed.
Black and Yellow … The iconic General Mills brand Cheerios returns as the primary sponsor on Burton’s No. 31 Chevrolet SS. America’s No.1 cereal franchise has roots as a NASCAR sponsor for more than 15 years and began its partnership with RCR in 2008 with the Cheerios brand as the primary sponsor of the No. 33 Sprint Cup Series team. The program moved to the No. 31 team as a co-primary sponsor for the 2012 Sprint Cup Series season.
2012 Race Rewind … Burton and the No. 31 Wheaties Chevrolet team battled handling issues throughout the day and persevered for a top-15 finish in the 2012 SYLVANIA 300 at New Hampshire Motor Speedway.
JEFF BURTON QUOTE:
People say you can compare New Hampshire Motor Speedway to Phoenix International Raceway. Is that true?
“New Hampshire Motor Speedway is definitely a short track. The corners there seem to last forever. They are long and flat, so handling is everything. There are corner-entry, middle of the corner and exit issues you have to worry about. When you are off a little bit at this track, it’s really magnified because the corners are so long. Historically, we tend to run well in New Hampshire. I felt like we had a chance to win the race in July so we should be competitive again this weekend.”
- Richard Childress Racing