Tuesday, February 20, 2018

Dillon's Daytona 500 win popular with fans, but TV ratings plummet

Austin Dillon had 50-to-1 odds in Las Vegas to win Daytona 500.
Fox’s broadcast of Sunday’s Daytona 500 saw a ratings dip of about 23 percent compared to last year’s broadcast of the Monster Energy NASCAR Cup Series opener.

Ratings for the race won by Austin Dillon averaged a 5.1 in metered markets with an 11 share, Fox Sports announced on Monday. Last year’s broadcast had a 6.6 overnight rating with a 15 share. The share estimates the percentage televisions in use tuned to a specific channel.

Sunday’s rating is less than half of what NBC pulled in a dozen years ago.

NBC scored an 11.3 rating for the 2006 Daytona 500, although that race did serve the lead-in to the Winter Olympics that year. This time, Fox is competing with NBC and its Olympic programming, although none were broadcast live at the time the Daytona 500 took place.

READ MORE HERE...USA TODAY

No comments: