Sunday, February 17, 2013

Danica Patrick the Most Bet Upon Daytona 500 Driver in Las Vegas

Danica Patrick creating a buzz in Las Vegas, too (Getty)
By Micah Roberts
The Linemakers on Sporting News

When sports books around Las Vegas opened up their Daytona 500 odds in December, rookie Sprint Cup driver Danica Patrick was one of the longest shots on the board at 125-to-1.

After Patrick's practice performance Saturday at Daytona that saw her at the top of charts and winning the pole Sunday, some books like William Hill have dropped her odds to as low as 22-to-1.

Aliante sports book manager Fred Crespi slowly dropped her odds the last few days just because of a large amount of risk incurred on small wagers, but those numbers add up when giving out 125-to-1 and 100-to-1 on someone the public has wagered on with a rabid intensity.

"She's definite creating a buzz at the (bet) windows," said Crespi. "We have more tickets written on her for the Daytona 500 than anyone, including Dale Earnhardt Jr., who is always the most popular, which kind of puts her popularity into perspective."

Crespi moved Patrick's odds down to 50-to-1 following her pole setting run on Sunday. And that number will likely drop even further as winning the pole will do marketing wonders for the event.

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